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Different from the artistic painting, in which the artist
develops his/her creativity on a technique, a style or even
a landscape, in decorative art the paintings are used to fill,
compose, solve or even soften spaces.
The artist studies, with the architect and the client, the
theme of each environment and its purpose. The paintings are
created in accordance with techniques, colors, styles and
sizes so as to not only harmonize the environment, but also
to make them visually pleasant.
We can mention, as examples, the reception hall of a nursing
home, a long hallway of a serviced apartment, a room in a
tropical inn, or even an Art-Déco restaurant.
It is impossible for an architect or a decorator to find paintings
in sufficient number, color, standards and sizes of a given
theme inside an art gallery to compose the environment. Decorative
painting comes to fill exactly this gap. We would not be incoherent
if we associated decorative painting to art engineering, or
perhaps it should be more politically correct to call decorative
art, ‘Art on Demand’.
Due to this fact, Jefferson Cabral develops – with architects
and decorators – a detailed study of each environment,
bearing not only the aesthetical aspect and related activity
in mind, but also pre-established budgets.
In the end of the day, the result is a work which does not
stand out or calls someone’s attention, because this
is exactly the purpose: to harmonize, fill and compose. |
